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When designing plastic cards, businesses have the option of adding features that customize their company's plastic card. Personalization is one of these features that can be added. A company can use personalization on their plastic card to place individual's names, photographs, or other personal data (such as an identification number) onto the plastic cards. This feature allows for the business to have each of the plastic cards printed to contain different data. If an organization has a list of all of their members, using personalization on the plastic card to display each members name on the plastic card offers a customized approach that leaves a lasting impression of value in the mind of the member.


Encode Data on Magnetic Stripe

A magnetic stripe card is a type of card capable of storing data.The magnetic stripe on the back of the card has up to three tracks of data, identified as tracks 1, 2 and 3. Each track has a different format. Track 1 contains up to 79 alphanumeric characters. Tracks 2 and 3 contain only numeric characters; 40 and 107 characters respectively.


Serial Number

Plastic cards can be numbered for a variety of purposes. Businesses can number their plastic cards to help them keep track of how many cards have been distributed to consumers. Numbers can also be used to correspond to a database maintained by the business to track consumer information much in the same manner as a barcode would be used. Numbering can also be used as a form of personalization when individuals are assigned a number that needs to correspond to their name - such as in the case of an ID badge.

Numbering on plastic cards can be sequential (in numerical order) where the business chooses a starting number, or numbering can be placed on cards using a random numerical sequence that the business chooses. If a business chooses to print plastic cards using a random numbering sequence, they would need to provide the plastic card printer company with a database or spreadsheet with the numbers to use.



Barcodes are symbols read by machines that are used to store data. Including barcodes on plastic cards offers companies an efficient way to track consumer information. Barcodes are most often used for identification, tracking, inventory and as part of retail (POS) point of sale systems. Using barcodes on plastic cards allows for many benefits such as allowing for automated work processes that are fast and accurate. The use of barcodes can eliminate many errors and save a business time and money.


Tpyes of barcodes

There are many different types of barcodes that are used on plastic cards such as EAN, UPC, ISBN, Code 128, Code 39, Interleaved 2 of 5 (ITF), Codebar. Some of these barcodes have a fixed length while others can vary in size; some contain only numbers while others can contain numbers and letters. Star Trend offer a variety of choices upon your request.


Thermal VS Inkjet Print for number and barcode

There are two ways to print serial number and barcode on the card: thermal print and inkjet print.

The image is more clear when use a thermal printer compare with inkjet printer.

However, the printing speed of inkjet printer is much faster than the speed of thermal printer.



Embossing has been the only possible way to apply machine-readable characters to a card for a long time. The single characters are “stamped” into the back side of the card, thus they are visible on the front side as heightened characters. Embossing remains to be a high quality way of personalising a plastic card, however. The embossed characters can be dyed in metallic colours if requested, thus giving the card an even higher value.

  • Embossing

  • serial number & Barcode(Thermal print)

  • Serial number & Barcode(Inkjet print)
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